Both parties will identify pilot locations and leverage technology to promote “smart scenic destinations” to improve Chinese tourists’ experiences. In addition, they will collaborate on developing and promoting emerging Thai destinations, dubbed “Potential Hidden Gems”.
The LOI will also see this strategic collaboration on promotional content and campaigns specifically for Chinese tourists, particularly during special events such as Double 11, Golden Week, and Chinese New Year.
To help ensure the safety and create a better experience for tourists at any destination across Thailand, a 24/7 Chinese customer service hotline will be set up to communicate with Chinese tourists and address their concerns.
Thapanee Kiatphaibool, TAT governor, said: “The partnership with Fliggy will provide TAT with a broader platform to showcase the charm of “Amazing Thailand” and a diverse range of tourism products and services. We look forward to working with Fliggy to attract more Chinese tourists to our country.”
Zhuoran Zhuang, CEO of Fliggy, added: “Cross-border tourism is showing a promising recovery trend. As a leading platform for Chinese outbound independent travel, Fliggy has formed a deep partnership with TAT to collaborate on service upgrades, experiential innovation, promoting travel destinations, and talent development. This collaboration will bring people more diverse and high-quality travel options to Thailand, thus further strengthening the confidence of local businesses and the tourism industry.”
Previously, Fliggy and TAT initiated joint campaigns to communicate the readiness of Thailand in welcoming Chinese tourists post-pandemic, including online travel programmes and livestream broadcasts promoting Thai travel experiences and special packages.
Source : TTG Asia