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Soaring demand for travel to Asia-Pacific destinations in 2023


Latest data by Trip.com shows a rise in demand for travel to destinations in the Asia-Pacific, with booking trends to popular spots, such as Japan, South Korea and Hong Kong consistently reaching high search figures.

Japan consistently ranked among the top five destinations globally in terms of bookings and search volumes since entry restrictions were eased in 4Q2022. According to Trip.com data, global hotel bookings for arrivals between March 15 and June 30 increased by 237% YoY. Global flight bookings also increased by 317% (2022-2023) for travellers during the same period. The most popular European flight routes were from London to Tokyo and Paris to Tokyo.

Popular times to visit Tokyo, Kyoto, and Osaka is between March and April for cherry blossom season in Japan – travellers can also enjoy Japan’s unique blend of culture, incredible landscapes and delicious food. According to Trip.com data, the top three cities visited in Japan were Tokyo, Osaka and Kyoto.

As for South Korea, Trip.com data reveals that global hotel bookings for arrivals between March 15 and June 30 increased by 51 % YoY (2022-2023). Flight bookings from Europe (the UK, France, Italy, Spain and Germany) increased by 456% YoY (2022-2023) for arrivals during the same period. The most popular flight routes were from London to Seoul, followed by Paris to Seoul.

The capital, Seoul, is the most popular visited city, according to Trip.com data. Jeju Island is the second most popular destination.

Following China’s decision to reopen borders in December 2022, Hong Kong became one of the top five tourist destinations for outbound visitors from the mainland.

Globally, hotel bookings for arrivals to Hong Kong are also up. Between March 15 and June 30, arrivals expanded by 13% YoY from 2022. Flight bookings from Europe (the UK, France, Italy, Spain and Germany) increased by a massive 1,362% YoY from 2022 to 2023, for arrivals during the same period. The most popular flight route was from the UK to Hong Kong, followed by Germany to Hong Kong.

Source: TTG Asia Media